“Travel is never a matter of money, but of courage”
Paulo Coelho

A new demographic in need of a new value-add
Airbnb was approached with fresh and innovative visual language to reach a new demographic with the intriguing proposition of paying for their vacation... with their own vacation! An honest take on Airbnb benefits that would resonate with a younger audience.
The objective: Be real
Crafted with the help of business consultant Danielle Stroble, writer Adam Starr, and the illustration prowess of Croke Studio, the sample campaign was to "call a spade a spade", and finally realize that allowing your own apartment to become a holiday destination, could empower you to afford previously out-of-reach experiences. A win-win scenario.
Chill visuals and messaging for a chill generation
The style of the campaign was meant to resonate on an audience less obsessed with ownership of things, and more aligned with gaining new experiences.
Final DELIVERIES

Video
Early Explorations



